Ipsos News and Polls

Ipsos Makes a Smart Investment in its Financial Services Team

Mon, 23 Apr 2012 06:00:30 GMT

New York, NY – Ipsos Loyalty intends to cash in on three decades of research excellence and experience. Thomas Gallagher, a highly accomplished researcher, has joined the company’s loyalty research speciality as Vice President in the financial services practice.

A Whole World of Happiness

Mon, 16 Apr 2012 17:15:30 GMT

Toronto, On - This is the first instalment of a major global study by Ipsos and it is exclusive to What Makes You Happy. Questions arising from the 475,000 responses are as fascinating as the answers.

Canadian Hockey Fans Nostalgic about Last Victories in ’67, ’93 but also Rate 2011 as their Most Memorable NHL Stanley Cup Playoffs

Thu, 22 Mar 2012 16:00:30 GMT

Toronto, ON – The most recent Stanley Cup Playoffs, which culminated in a dramatic series between the Boston Bruins and Vancouver Canucks has been chosen one of the most memorable Stanley Cup Finals by four in ten Canadian hockey fans (37% chose as top three), according to a new poll conducted by Ipsos Reid. Other memorable Stanley Cup finals include the 1967 series (17% chose as top three) which saw a triumphant Toronto Maple Leafs team win their most recent Stanley Cup, and the 1993 finals when the Montreal Canadiens last tasted Stanley Cup success (22% chose as top three), against the Los Angeles Kings.

Nine in Ten Prefer to Buy Furniture that Is Made in the USA

Wed, 21 Mar 2012 08:45:30 GMT

New York, NY – A majority of U.S. adults (51%) believes that it is especially important to “buy American” these days, according to a new survey of 1,000 adults conducted by Ipsos Public Affairs on behalf of House Beautiful. Likewise, nearly half (46%) feel proud when they purchase American-made goods.

Costa Cruise Accident May Cause Ripple Effect on Other Cruise Line Brands

Thu, 01 Mar 2012 06:00:30 GMT

Parsippany, NJ – January’s cruise ship accident off the coast of Italy is causing confusion amongst American cruisers. A recent poll from Ipsos shows that one in three Americans did not know which cruise line was involved in the reef accident near Isola del Giglio, the tiny island just off Italy’s Tuscan coast. Ipsos recently surveyed more than 18,000 Americans regarding the Costa Cruises accident that occurred off the Italian coast on January 13, 2012.

Ipsos Loyalty Finds “Satisfaction” With Best Practitioner Nomination

Tue, 21 Feb 2012 06:00:30 GMT

New York, NY – Ipsos Loyalty’s Tim Keiningham is on a roll! Once again the Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty has partnered with a team of academics to produce an acclaimed paper and presentation on consumer loyalty.

Ipsos Study Shows Online Group Coupons Can Help Build Brand Loyalty

Thu, 09 Feb 2012 06:00:30 GMT

Vancouver, BC – Online group coupons are becoming a hot marketing tool for businesses– but do they actually work to build loyalty? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadians are flocking to online coupon websites to try new companies, experience new products or services, and save on purchases. And customers aren’t the only ones reaping the rewards.

Two in Ten (19%) Global Employees ‘Very Likely’ to Take Full-time Job Abroad for 2-3 Years, 10% Pay Raise

Sun, 05 Feb 2012 17:00:30 GMT

Toronto — Two in ten (19%) employees in 24 countries would be ‘very likely’ to take a full-time job in another country for two to three years with a 10% pay increase, finds a new poll conducted by global research company Ipsos on behalf of the Canadian Employee Relocation Council. Those most likely to say they would relocate internationally were from Mexico (34%), Brazil (32%), Russia (31%), Turkey (31%) and India (28%).

What Do Pharmacists, Doctors, Soldiers, Pilots and Teachers Have in Common?

Wed, 04 Jan 2012 06:00:30 GMT

Toronto, ON – The top-five trusted professions from 2010 have reprised their role in the top five in 2011, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Eight in ten (78%, -1 point) Canadians say they trust pharmacists, scoring them a 5, 6, or 7 on a trust scale of 1 to 7. Following closely are doctors (75%, unchanged), Canadian soldiers (74%, +2 points), and airline pilots (73%, -2 points). Rounding out the top-five spots are teachers, who are trusted by 65% of the population (unchanged).

All Things Considered, Three Quarters (74%) of Canadians Say 2011 was a Good Year for their Family, While One Quarter (26%) Say it was a Bad Year

Mon, 02 Jan 2012 06:00:30 GMT

Toronto, ON – All things considered, three quarters (74%) of Canadians say that 2011 was a good year (15% very/59% somewhat) for them and their family, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While most say the year was good for them, one quarter (26%) of Canadians maintain that 2011 was a bad year (6% very/21% somewhat) for them.