Ipsos News and Polls

Positive News About British Columbia Tree Fruit Growers

Thu, 17 May 2012 14:00:30 GMT

Vancouver, BC —More British Columbian tree fruit growers are likely to increase their acreage of apples than decrease according to a new Ipsos Reid poll conducted on behalf of the BC Fruit Growers’ Association. Specifically, 15% of growers claim that they will be increasing their acreage dedicated to growing apples over the next 5 years, compared to only 6% who say they will decrease their amount of land for this fruit over the same time period.

Women (49%) More Likely Than Men (35%) to be First-Time Buyers in the Housing Market

Wed, 16 May 2012 10:00:30 GMT

Toronto, ON – Almost half (49%) of likely female homebuyers who intend to purchase in the next two years will be buying their first home, compared to only a third of men (35%), according to a recent poll conducted by Ipsos Reid on behalf of RBC.

Canadian Parents Concerned About Safety in Backyard Pools

Tue, 15 May 2012 13:00:30 GMT

Toronto, ON – Water safety in backyard swimming pools is a concern for Canadian parents, even when their children are able to swim. Seven in ten Canadian parents (70%) would be concerned (22% very/48% somewhat) with their children playing in a backyard that has a pool, even if their children know how to swim. Even if the child was at least ten years old, eight in ten Canadian parents (82%) agree they would be concerned (38% very/44% somewhat) with them playing in a backyard that has a pool. Having an adult present made parents less concerned, but even then half of Canadian parents (48%) agree (18% strongly/30% somewhat) that they would be concerned.

Gift Cards Are Moms’ Most Desired Mother’s Day Gift, and the Present that Their Family Members Are Most Likely to Get Them

Thu, 10 May 2012 10:30:30 GMT

New York, NY – A phone call is the most common mode of communication used to wish moms a Happy Mother’s Day (43%), followed by an in-person conversation (39%) or a greeting card (38%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Few say that they use a text message (7%), email (6%), or social media (6%) to say Happy Mother’s Day. Four percent say that they use none of these methods, and a quarter (26%) say that it’s not applicable to them.

One in Three Canadians Compare In-laws to Movie Villain, Wicked Witch of the West (11%) Most Common

Thu, 10 May 2012 07:00:30 GMT

Toronto, ON – More than one in ten (11%) of Canadians think that the Wicked Witch of the West reminds them of their in-laws when selecting from a list of villainous movie characters, according to a recent poll conducted by Ipsos Reid. A further 7% say that the Joker reminds them of their in-laws. Also selected from the list were Penguin (3%), Dr. Evil (3%), Hannibal Lector (3%), Darth Vader (3%), Gollum (3%), and Jessica Rabbit (1%). Fortunately for 66% of respondents, none of the characters on our list reminded them of their in-laws.

Most Canadian Mothers Would Feel ‘Honoured’ (89%), ‘Charitable’ (88%) If their Kids Made a Donation in Their Name for Mother’s Day

Tue, 08 May 2012 16:45:30 GMT

Toronto, ON – If on Mother’s Day their children made a donation in their name to an organization that helps mothers living in poverty around the world, most (89%) ‘agree’ (53% strongly/36% somewhat) that they would feel ‘honoured’ and ‘charitable’ (88% total – 49% strongly/39% somewhat), according to a new Ipsos Reid poll conducted on behalf of the Christian Children’s Fund of Canada.

Going to a Movie was the First Date of Choice for a Third of Canadians (35%), Most Popular Date Type Chosen from List

Wed, 02 May 2012 07:00:30 GMT

Toronto, ON – The most popular first date for Canadians was to take the apple of their eye to the movies, according to a new poll conducted by Ipsos Reid. A third of Canadians (35%) say this was the most common type of first date, followed by going out for dinner (23%), going to a party (17%), going for a walk or outdoor adventure (13%), or even mini-golf (1%). Even now, more than half (57%) agree (14% strongly, 43% somewhat) that they like to incorporate going to a movie into a date night.

Despite Warnings, More Youth in Ontario Using Indoor Tanning Beds

Thu, 26 Apr 2012 06:00:30 GMT

Toronto, ON – Despite warnings from the health community and beyond about the ill-effects of using indoor tanning beds—particularly for young people, more Ontario youth are using tanning beds than before, according to a new Ipsos Reid poll conducted on behalf of the Canadian Cancer Society.

Fixed-Rate Mortgages Making a Comeback as Four in Ten (42%) Prospective Homebuyers Intend to Take Out a Fixed-Rate Mortgage

Wed, 25 Apr 2012 00:30:30 GMT

Toronto, ON – Among the 27% of Canadians who say they’re at least somewhat likely to buy a home within the next two years, four in ten (42%) prospective homebuyers are intending to take out a fixed-rate mortgage, once again making it the most popular type of mortgage, according to the 19th annual RBC homeownership poll conducted by Ipsos Reid. In 2008, 49% intended to take out a fixed-rate mortgage, but since then preference for this type of financing has been on a steady decline to a low of 40% last year, but has since rebounded up to 42%. By comparison, 37% intend to take out a combination mortgage, while two in ten (21%) favour a variable mortgage.

54% of Toronto Residents Support Idea of New Casino in Toronto

Thu, 19 Apr 2012 18:00:30 GMT

Toronto, ON – Almost all Torontonians (89%) have heard about the possibility of a casino in Toronto and at first blush 54% of Torontonians support the idea while nearly half (47%) oppose it according to a new Ipsos Reid poll conducted on behalf of the Canadian Gaming Association.