Ipsos News and Polls

Ipsos’ U.S. Diversity Markets Report: 15th Edition

Tue, 24 Apr 2012 09:00:30 GMT

New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.

Ipsos Makes a Smart Investment in its Financial Services Team

Mon, 23 Apr 2012 06:00:30 GMT

New York, NY – Ipsos Loyalty intends to cash in on three decades of research excellence and experience. Thomas Gallagher, a highly accomplished researcher, has joined the company’s loyalty research speciality as Vice President in the financial services practice.

Ipsos Celebrates Quality Research and Rising Stars

Tue, 03 Apr 2012 06:00:30 GMT

New York, NY – The Advertising Research Foundation (ARF) has honored Ipsos with three prestigious awards, recognizing the company’s commitment to excellence and innovation in research. Researchers from Ipsos took home two Gold awards and a Quality in Research award at the Great Mind Awards Luncheon held on March 28 during the ARF Re:think 2012 Convention in New York.

Ipsos Healthcare Launches New Suite of Molecular Diagnostics Products, Starting with Oncology MDx Monitor

Tue, 03 Apr 2012 06:00:30 GMT

New York, NY – Ipsos Healthcare, the leader in providing global patient audit data across therapy areas, is launching a new suite of Molecular Diagnostic Monitors to complement its Global Therapy Monitors. This new family of studies aims to provide a comprehensive, multi-stakeholder view of the rapidly expanding global MDx (molecular diagnostics) market in multiple indications. First in line is the Oncology MDx Monitor, further strengthening Ipsos Healthcare’s Global Oncology Portfolio.

Ipsos Applauds Clients on Tackles and Touchdowns at ARF 2012 David Ogilvy Awards

Fri, 30 Mar 2012 06:00:30 GMT

New York, NY – Ipsos is thrilled to congratulate a group of exceptional clients on their wins at the ARF 2012 David Ogilvy Awards. Bank of America, Budweiser, Comedy Central, Procter & Gamble’s CoverGirl, Olay, and Vick’s, ConAgra’s Hunt’s, Tassimo, and Verizon, all took home hardware at the March 27 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2012 Re:think Conference.

Ipsos MediaCT, Innerscope Research Announce Next Generation of TV Program Testing

Fri, 23 Mar 2012 06:00:30 GMT

New York, NY - Ipsos MediaCT and Innerscope Research, Inc. have partnered to offer an innovative approach for evaluating TV shows that measures both the conscious and unconscious responses of audiences.

Ipsos Drives the Quest for Innovation

Mon, 19 Mar 2012 06:00:30 GMT

Paris, France - Ipsos is further specializing its marketing research services. To address the challenges clients face in today’s global marketplace, the research firm has just launched Ipsos InnoQuest, a new global practice of Ipsos Marketing which will focus exclusively on providing innovation and forecasting solutions to clients. Lauren Demar will serve as Global CEO for Ipsos InnoQuest.

Ipsos Marketing Reorganizes Globally, Sets Up Four Practices

Mon, 12 Mar 2012 06:00:30 GMT

Paris, France - As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation – the largest of Ipsos’ global business lines, representing nearly half of Ipsos total revenues in 2011.

Ipsos Loyalty Finds “Satisfaction” With Best Practitioner Nomination

Tue, 21 Feb 2012 06:00:30 GMT

New York, NY – Ipsos Loyalty’s Tim Keiningham is on a roll! Once again the Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty has partnered with a team of academics to produce an acclaimed paper and presentation on consumer loyalty.

New SVP to Strengthen Ipsos MediaCT’s TV and Sports Entertainment Expertise

Wed, 15 Feb 2012 06:00:30 GMT

New York, NY – Ken Colen has been appointed to the position of Senior Vice President within the Ipsos MediaCT organization. Among Colen’s responsibilities will be overseeing Ipsos’ sponsorship of the newly launched Time Warner Medialab. Bruce Friend, President of the division in the U.S. made the announcement.