Ipsos News and Polls

Ipsos’ U.S. Diversity Markets Report: 15th Edition

Tue, 24 Apr 2012 09:00:30 GMT

New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.

Hispanics Much More Optimistic than the Rest of the Population

Wed, 07 Mar 2012 00:30:30 GMT

New York, NY - A new study provided exclusively to Portada by MediaVest and Ipsos MediaCT reveals that Hispanics have a much more optimistic perspective on on their lives, and the state of America more generally. This is even more the case for Spanish-dominant Hispanics.

Hispanics as Likely as the General Population to Recognize the Importance in Partaking in the 2010 Census; 9 in 10 See Participation as a Duty

Fri, 28 May 2010 10:00:30 GMT

New York, NY – As the Census Bureau prepares to send Census takers knocking on doors in communities across the country, a new Ipsos-Telemundo telephone poll shows that Hispanics share similar attitudes toward participating in the Census as the general population. At least nine in ten from both populations agree that it is important not only for their community that everyone takes part (92% of Hispanics, 94% of the general public), but also for everyone across the nation to be counted (94% of Hispanics, 93% of the general public).

Economic Crisis Makes Most Hispanics Even More Inclined to Provide Financial Protection for Their Family

Thu, 13 May 2010 06:00:30 GMT

New York, NY –The economic crisis has made Hispanics even more eager to provide financial protection for their family, according to a new Ipsos Public Affairs telephone poll of 500 Hispanic adults conducted on behalf of New York Life. Three quarters (77%) of the 500 Hispanics surveyed agree that the economic crisis has increased their desire to provide financial protection for their family. More precisely, four in ten (42%) strongly agree and 35% somewhat agree while only 21% disagree to any extent.

Hispanics Are More Optimistic About the U.S. Economy than the General Population

Thu, 22 Apr 2010 06:00:30 GMT

New York, NY – According to the newest Ipsos-Telemundo telephone poll, nearly four out of five Hispanics feel that the economy has stabilized or that it has already started to improve. Among 500 adult Hispanics living in the United States, 14% say that that the U.S. economy has turned the corner on the economic crisis and 63% say that the economy hasn’t yet begun to improve, but that it has stabilized. However, 20% say the worst is yet to come.

With the Census in Progress, the Overall Perception of Importance and Intent to Participate Has Grown – Especially Among Hispanics

Wed, 21 Apr 2010 00:00:30 GMT

New York, NY – In a new Ipsos-Telemundo telephone poll conducted through the month of March, 95% of the 500 Hispanics residing in the United States interviewed said that it is important for everyone living in the U.S. to be counted in the 2010 census. This represents a seven point increase from results released in January (88%). In comparison, a slightly lower proportion of the general population (90%) agree that it is important for everyone to take part, according to a telephone survey of 1,000 members of the U.S. population at large conducted between March 1 and March 17.

Hispanics Are Increasingly Motivated about the 2010 Census with 91% Intending to Participate

Thu, 18 Mar 2010 05:00:30 GMT

New York, NY – In the newest Ipsos-Telemundo telephone poll, which explores the knowledge and opinions of Hispanics about the 2010 U.S. Census, 91% of those surveyed say they intend to be counted in the 2010 Census. This represents a seven-point increase since the previous Ipsos-Telemundo Poll released in January in which 84% reported their intent to be counted.

Telemundo E Ipsos Anuncian una Revolucionaria Alianza Investigativa

Wed, 27 Jan 2010 08:00:30 GMT

Miami, FL – Enero 27 del 2010 – Telemundo, productor líder de contenido de alta calidad para los hispanos en Estados Unidos y audiencias alrededor del mundo anunció hoy el establecimiento de una alianza investigativa con Ipsos, una compañía líder a nivel global en el manejo de investigaciones de mercado basadas en encuestas. La Encuesta Ipsos-Telemundo servirá para monitorear las opiniones y actitudes de los hispanos que habitan en Estados Unidos.

Telemundo and Ipsos Announce Ground-Breaking Research Partnership

Wed, 27 Jan 2010 05:00:30 GMT

Miami, FL – January 27, 2010 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the establishment of a polling partnership with Ipsos, a leading global survey-based market research company. The Ipsos-Telemundo Poll will help monitor Hispanics’ opinions and attitudes.

Presidential Approval Slips Below 50% As Ratings of Obama’s Handling of Various Issues Fall Across the Board

Wed, 09 Dec 2009 08:00:30 GMT

Washington, DC – For the first time since taking office, President Obama’s approval ratings have fallen below 50%, as Americans are now as likely to say that they disapprove of the job he is doing as they are to approve (49%, respectively), according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. This marks a 4-point decline in approval and a parallel 6-point increase in disapproval since early November.