Ipsos News and Polls

Gift Cards Are Moms’ Most Desired Mother’s Day Gift, and the Present that Their Family Members Are Most Likely to Get Them

Thu, 10 May 2012 10:30:30 GMT

New York, NY – A phone call is the most common mode of communication used to wish moms a Happy Mother’s Day (43%), followed by an in-person conversation (39%) or a greeting card (38%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Few say that they use a text message (7%), email (6%), or social media (6%) to say Happy Mother’s Day. Four percent say that they use none of these methods, and a quarter (26%) say that it’s not applicable to them.

Canadians Say Lion’s Share of Retirement Savings on Their Own Shoulders

Wed, 09 May 2012 06:00:30 GMT

Toronto, ON – Canadians believe that they themselves are primarily responsible for ensuring they are financially secure in retirement, according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. On average, Canadians say that their share of the responsibility for ensuring they have a financially secure retirement is 59%, with the rest of the pie being divvied up and shared among the government (19%), their employer (10%), another family member (8%) or their financial advisor (5%).

Most Canadian Mothers Would Feel ‘Honoured’ (89%), ‘Charitable’ (88%) If their Kids Made a Donation in Their Name for Mother’s Day

Tue, 08 May 2012 16:45:30 GMT

Toronto, ON – If on Mother’s Day their children made a donation in their name to an organization that helps mothers living in poverty around the world, most (89%) ‘agree’ (53% strongly/36% somewhat) that they would feel ‘honoured’ and ‘charitable’ (88% total – 49% strongly/39% somewhat), according to a new Ipsos Reid poll conducted on behalf of the Christian Children’s Fund of Canada.

Ipsos/RBC Consumer Outlook Index: May 2012

Thu, 03 May 2012 12:15:30 GMT

Washington, DC - Consumer confidence is up a point to stand at 47.6 for May, 2012. This small gain is mostly driven by improvements in economic expectations (up 1.7 points to 57.5) and current financial conditions (up 1.5 points to 38.7).

Store Brands Muscle In on National Brands’ Comfort Zone

Wed, 02 May 2012 09:00:30 GMT

New York, NY - While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. This is the latest finding from a study conducted by Ipsos Marketing.

Going to a Movie was the First Date of Choice for a Third of Canadians (35%), Most Popular Date Type Chosen from List

Wed, 02 May 2012 07:00:30 GMT

Toronto, ON – The most popular first date for Canadians was to take the apple of their eye to the movies, according to a new poll conducted by Ipsos Reid. A third of Canadians (35%) say this was the most common type of first date, followed by going out for dinner (23%), going to a party (17%), going for a walk or outdoor adventure (13%), or even mini-golf (1%). Even now, more than half (57%) agree (14% strongly, 43% somewhat) that they like to incorporate going to a movie into a date night.

British Columbians Name Most Environmentally-Friendly Retailers

Wed, 25 Apr 2012 11:00:30 GMT

Vancouver, BC - Retailers’ activities in helping to preserve and protect the environment are visibly still very relevant to British Columbians. According to a recent study by Ipsos Reid conducted in the spring of 2012, a large majority (71%) say that retailers’ actions are either very or somewhat important in deciding where to shop. The importance placed on this aspect of a retailer’s performance has remained high each time it has been tested (67% in 2011; 72% in 2010; and 74% in 2009).

Fixed-Rate Mortgages Making a Comeback as Four in Ten (42%) Prospective Homebuyers Intend to Take Out a Fixed-Rate Mortgage

Wed, 25 Apr 2012 00:30:30 GMT

Toronto, ON – Among the 27% of Canadians who say they’re at least somewhat likely to buy a home within the next two years, four in ten (42%) prospective homebuyers are intending to take out a fixed-rate mortgage, once again making it the most popular type of mortgage, according to the 19th annual RBC homeownership poll conducted by Ipsos Reid. In 2008, 49% intended to take out a fixed-rate mortgage, but since then preference for this type of financing has been on a steady decline to a low of 40% last year, but has since rebounded up to 42%. By comparison, 37% intend to take out a combination mortgage, while two in ten (21%) favour a variable mortgage.

Ipsos’ U.S. Diversity Markets Report: 15th Edition

Tue, 24 Apr 2012 09:00:30 GMT

New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.

Nearly Half of Adults Are More Inclined to Buy Eco-Friendly Products, and Four in Ten Would Pay More for Them

Thu, 19 Apr 2012 11:15:30 GMT

New York, NY – A quarter of respondents (25%) report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products, etc, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. An additional 60% say that they sometimes take these actions, while just 15% say that they never do.