Ipsos News and Polls

Store Brands Muscle In on National Brands’ Comfort Zone

Wed, 02 May 2012 09:00:30 GMT

New York, NY - While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. This is the latest finding from a study conducted by Ipsos Marketing.

British Columbians Name Most Environmentally-Friendly Retailers

Wed, 25 Apr 2012 11:00:30 GMT

Vancouver, BC - Retailers’ activities in helping to preserve and protect the environment are visibly still very relevant to British Columbians. According to a recent study by Ipsos Reid conducted in the spring of 2012, a large majority (71%) say that retailers’ actions are either very or somewhat important in deciding where to shop. The importance placed on this aspect of a retailer’s performance has remained high each time it has been tested (67% in 2011; 72% in 2010; and 74% in 2009).

Nearly Half of Adults Are More Inclined to Buy Eco-Friendly Products, and Four in Ten Would Pay More for Them

Thu, 19 Apr 2012 11:15:30 GMT

New York, NY – A quarter of respondents (25%) report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products, etc, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. An additional 60% say that they sometimes take these actions, while just 15% say that they never do.

BC Vehicle Buyers Not Thinking “Safety First”

Wed, 08 Feb 2012 13:00:30 GMT

Vancouver, BC – An Ipsos Reid survey in British Columbia, conducted on behalf of ICBC, shows that most vehicle buyers are not readily thinking of “safety” when making a vehicle purchase decision. Instead, “price” and “fuel efficiency” are of greater top-of-mind consideration.

Ipsos Reid Poll Reveals Apple as Most Leading-Edge Brand

Tue, 10 Jan 2012 09:00:30 GMT

Toronto, ON – Apple rises to the top to be considered Canada’s most leading-edge brand, according to an Ipsos Reid poll conducted in the lead-up to Ad Week. Respondents were given a series of statements, 14 of which are used to define leading edge. Respondents were asked to indicate which of the statements they felt applied to each of the brands to which they were exposed.

Shoppers Flock to Web, Mobile Devices to Hunt Down Holiday Bargains

Tue, 20 Dec 2011 06:00:30 GMT

New York, NY and Los Angeles, CA – With only a few days of shopping left before Santa descends from the North Pole, a recent study from Ipsos MediaCT conducted with Google has analyzed some of the shopping habits and trends from the 2011 holiday shopping season. Several key trends emerge from the study, including the growing popularity of Black Friday deals and the importance of the Internet and mobile technology on the purchase decision process.

Nearly Half of Adults Have Used In-Store Coupons or Online Promotional Codes when Holiday Shopping this Season

Thu, 15 Dec 2011 09:00:30 GMT

Austin, TX and New York, NY, December 14, 2011 – Few adults have already completed all of their holiday shopping, leaving many shoppers with gifts still to buy, according to a new Ipsos poll conducted on behalf of RetailMeNot.com (www.retailmenot.com). Just 16% of adults surveyed claim to have finished all of their shopping.

Quality Remains the Most Influential Factor in Americans’ Car Buying Decisions

Mon, 12 Dec 2011 17:00:30 GMT

New York, NY – Nearly half of Americans (45%) say that quality is the factor that most influences their car-buying decision, according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. Among those who had purchased a car, 45% select quality as having the most impact on their decision, an increase of 8% since 2010. While quality was also the top factor last year, it was selected by less than four in ten (37%).

Who, Who, Who’s Buying What This Holiday Season?

Mon, 05 Dec 2011 06:00:30 GMT

Los Angeles, CA – Can’t find dad this holiday shopping season? Check the electronics aisle; he may very well be shopping there. According to a recent wave of LMX, a national survey of media and technology adoption conducted regularly by Ipsos MediaCT, fathers with children aged 0-14 are significantly more likely than mothers with children of the same age to be planning on purchasing a host of consumer electronics. When it comes to buying consumer electronics such as smartphones, TVs, Tablets, Blu-ray players, 3-D TVs and desktop computers, dads with young kids are the gift retailers are happy to receive.

It’s Better To Receive Than To Give The Latest Technology

Wed, 09 Nov 2011 11:00:30 GMT

Vancouver, BC - In its third annual Holiday Shopping Study, Ipsos Reid investigates holiday shopping behaviours, including which latest technology products British Columbians are jotting down on their holiday shopping and wish lists.