Ipsos News and Polls

Women (49%) More Likely Than Men (35%) to be First-Time Buyers in the Housing Market

Wed, 16 May 2012 10:00:30 GMT

Toronto, ON – Almost half (49%) of likely female homebuyers who intend to purchase in the next two years will be buying their first home, compared to only a third of men (35%), according to a recent poll conducted by Ipsos Reid on behalf of RBC.

Ipsos/Reuters Poll: Obama's Position on Gay Marriage & Romney's Bullying Allegation

Wed, 16 May 2012 09:30:30 GMT

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters from May 11-15, 2012 about Barack Obama's position on gay marriage and Mitt Romney's bullying allegation.

English is the Common Link for Employees Who Interact with People From Other Countries

Wed, 16 May 2012 07:00:30 GMT

New York — A majority (67%) of global employees in 26 countries who say they work in a job that requires them to interact with people from other countries indicate the language used most often in those interactions is English. The poll was conducted in an online survey among 13,644 employees in 26 countries on behalf of Reuters News.

Canadian Parents Concerned About Safety in Backyard Pools

Tue, 15 May 2012 13:00:30 GMT

Toronto, ON – Water safety in backyard swimming pools is a concern for Canadian parents, even when their children are able to swim. Seven in ten Canadian parents (70%) would be concerned (22% very/48% somewhat) with their children playing in a backyard that has a pool, even if their children know how to swim. Even if the child was at least ten years old, eight in ten Canadian parents (82%) agree they would be concerned (38% very/44% somewhat) with them playing in a backyard that has a pool. Having an adult present made parents less concerned, but even then half of Canadian parents (48%) agree (18% strongly/30% somewhat) that they would be concerned.

Liberal Woes Continue (19%) As Tories (37%) and NDP (35%) Battle for Top Spot

Tue, 15 May 2012 06:00:30 GMT

Toronto, ON – Liberal woes appear to be continuing as the NDP and Tories remain competitive for top spot, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Liberal support continues to be suppressed likely due to uncertainty surrounding the future of their leadership, while at the same time being eclipsed by the fanfare of the one-year anniversary of the Tory Majority victory, and a newly-elected NDP leader.

Socialogue: What's in a Name?

Tue, 15 May 2012 06:00:30 GMT

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

The American Mosaic: Weary Warriors Favor Obama

Mon, 14 May 2012 16:45:30 GMT

Washington, D.C. - Various parts of this Ipsos/Reuters poll were conducted between Jan. 1st and May 3rd 2012.

Report Explores Changing Face of Communications Industry

Mon, 14 May 2012 11:00:30 GMT

Ottawa, ON – On March 20th, 2012, over 40 communications professionals gathered for a day-long Ideation Session at the University of Ottawa to collaboratively discuss the past, present and future of the communications industry.

Gift Cards Are Moms’ Most Desired Mother’s Day Gift, and the Present that Their Family Members Are Most Likely to Get Them

Thu, 10 May 2012 10:30:30 GMT

New York, NY – A phone call is the most common mode of communication used to wish moms a Happy Mother’s Day (43%), followed by an in-person conversation (39%) or a greeting card (38%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Few say that they use a text message (7%), email (6%), or social media (6%) to say Happy Mother’s Day. Four percent say that they use none of these methods, and a quarter (26%) say that it’s not applicable to them.

One in Three Canadians Compare In-laws to Movie Villain, Wicked Witch of the West (11%) Most Common

Thu, 10 May 2012 07:00:30 GMT

Toronto, ON – More than one in ten (11%) of Canadians think that the Wicked Witch of the West reminds them of their in-laws when selecting from a list of villainous movie characters, according to a recent poll conducted by Ipsos Reid. A further 7% say that the Joker reminds them of their in-laws. Also selected from the list were Penguin (3%), Dr. Evil (3%), Hannibal Lector (3%), Darth Vader (3%), Gollum (3%), and Jessica Rabbit (1%). Fortunately for 66% of respondents, none of the characters on our list reminded them of their in-laws.