Ipsos Knowledge and Ideas

English is the Common Link for Employees Who Interact with People From Other Countries

Wed, 16 May 2012 00:00:00 GMT

A majority (67%) of global employees in 26 countries who say they work in a job that requires them to interact with people from other countries indicate the language used most often in those interactions is English. The poll was conducted in an online survey among 13,644 employees in 26 countries on behalf of Reuters News.

Breaking Down the Silos: The Future Face of the Communications Industry

Tue, 15 May 2012 00:00:00 GMT

In this report, we explore the past, present, and future of the communications industry. The report is drawn from a group over 40 communications professionals that participated in a day-long session at the University of Ottawa discussing the impact of social media and citizen journalism on the industry as well as the changing role of the professional communicator.

One in Seven (14%) Global Citizens Believe End of the World is Coming in Their Lifetime

Tue, 01 May 2012 00:00:00 GMT

One in seven (14%) global citizens agree ‘the world will come to an end during my lifetime,’ according to a new poll by global research company Ipsos on behalf of Reuters News. One in ten (10%) believe ‘the Mayan calendar, which some say ‘ends’ in 2012, marks the end of the world’ and another one in ten (8%) admit they ‘have been experiencing anxiety or fear because the world is going to end in 2012.’ The poll was conducted among 16,262 adults in 21 countries.

The Economic Pulse of the World

Thu, 19 Apr 2012 00:00:00 GMT

The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,775 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the entire Ipsos Global @dvisory now.

Reputation Snapshot for the Food and Beverage Sector

Wed, 18 Apr 2012 00:00:00 GMT

In this Point of View, Ipsos Global Reputation Centre researchers explore the relationship between corporate reputation and companies in the Food and Beverage sector. This snapshot includes the risk of regulation, top corporate social responsibility (CSR) priorities for the industry, and the connection between familiarity and trust in a global context.

Reputation Snapshot for the Consumer Packaged Goods Sector

Tue, 17 Apr 2012 00:00:00 GMT

In this Point of View, Ipsos Global Reputation Centre researchers explore the relationship between corporate reputation and companies in the consumer packaged goods (CPG) sector. This snapshot includes attitudes on regulation, regional variations of corporate social responsibility (CSR) priorities, and the connection between familiarity and trust in a global context.

Targeting Hispanics by Language Spoken at Home – Is it Really that Simple?

Fri, 13 Apr 2012 00:00:00 GMT

In this Point of View, we explore the critical points to consider when using “language dominance at home” as a criteria for segmenting U.S. Hispanics for marketing and media.

To learn more, download this paper now.

Interconnected World: Entertainment and Gaming

Thu, 12 Apr 2012 00:00:00 GMT

The Internet is a playground for the six in ten (57%) who say they have used it in the past three months to visit sites for information about their hobbies and personal interests, finds a new poll by global research company Ipsos for Reuters News. Downloading and streaming media – music (43%), movies (34%) and television (22%) – is a popular pursuit, as are video games (27%) and gaming online for money (13%).

Interconnected World: Shopping and Personal Finance

Tue, 03 Apr 2012 00:00:00 GMT

A majority of citizens in 24 countries who use the internet say they do so to check their bank accounts (59%), half (48%) shop for products online and four in ten (41%) have surfed to look for jobs in the last three months, finds a new poll by global research company Ipsos for Reuters News.

Interconnected World: Communication & Social Networking

Tue, 27 Mar 2012 00:00:00 GMT

A strong majority (85%) of online-connected global citizens in 24 countries use the internet for emails while six in ten (62%) use it for social networking, finds a new poll by global research company Ipsos for Reuters News. One in ten use the internet for connecting with people through voice-over IP (14%).