Ipsos Knowledge and Ideas

Health-Care Marketing in for Overhaul as Consumer Attitudes Shift

Tue, 10 Apr 2012 00:00:00 GMT

AdAge article published March 26, 2012 - According to a recent AdAge / Ipsos Observer survey of nearly 4,000 households about their opinions on healthcare and other issues, a consumer's receptiveness to healthcare messaging will change as they get older. The survey helped identify why it is important for marketers to understand the mechanics of how consumer attitudes shift over time, and across generations.

The study conducted for Ad Age Insights and Modern Healthcare examined current generational attitudes toward healthcare and health decisions, and how the role of caregivers can influence healthcare purchases.

Spirit of Enterprise: How Entrepreneurial Executives Mobilize Organizations to Innovate

Mon, 13 Feb 2012 00:00:00 GMT

To gauge the level of enterprising traits among European executives, and the supporting institutions in European countries, in the second quarter of 2011 Forbes Insights and Ipsos Observer conducted a survey of 1,245 business executives across Europe. Download this 20-page paper to learn more about how best to nurture and encourage those who put forward innovations, and it provides research about the types of employees valuable in conceptualizing and implementing ideas.

The New Necessities: What Products and Services Can Consumers Not Live Without?

Thu, 17 Nov 2011 00:00:00 GMT

AdAge Article Published November 14, 2011 – This past summer AdAge worked with Ipsos Observer to ask 1,000 Americans about nearly 40 items or services. For each item we asked them to choose among the following statements: I have this and need it; I have this but could live without it; I want this; I don't want it. There were only a handful of items majorities of their owners said they could live without…

Global Interviewing Capabilities and Standards

Tue, 21 Jun 2011 00:00:00 GMT

Measuring public opinion and market attitudes around the world as well as aggregating this information on a global basis has traditionally been cumbersome, expensive, time consuming and, in many countries, simply not possible. However, new communications technology and a growing market research capacity have created an unparalleled opportunity to bridge the gap between global decision-making and local values. Learn more by reading our latest article.

Reaching U.S. Hispanics, One Call at a Time

Tue, 21 Jun 2011 00:00:00 GMT

Spend a minute with Ipsos Observer's David Shanker who discusses our experience and capabilities in conducting research with America's Hispanic sector.

Consumers Aren't so Keen on Cutting the Cord After All

Tue, 21 Jun 2011 00:00:00 GMT

AdAge Article Published April 18, 2011 – It might just be time to cut out the "cutting the cord" debate. The percentage of American households that owns a TV continues to inch up, as does the number of pay-TV subscribers. After the brief decline, pay TV saw an increase in subscribers in 2010, according to SNL Kagan. It's much slower growth than in previous years, but it is still growth.

Matters Not if You're Naughty or Nice, Gifts Will Still Be Few

Sat, 21 May 2011 00:00:00 GMT

AdAge Article Published December 6, 2010 – Don't be surprised if you get fewer holiday gifts this year — or cheaper ones. According to an exclusive Ad Age/Ipsos Observer survey of U.S. consumers, nearly 85% of consumers predict they will spend the same amount or less on their holiday shopping this year. What's more, nearly 30% reported that they will buy presents for fewer people.

Ipsos Observer - How Market Research Can Evolve

Sat, 21 May 2011 00:00:00 GMT

Over the past 10 years, the global research community has been tackling the need to improve survey response rates. At Ipsos Observer, we’ve made it our mandate to innovate and redefine the future of market research embracing new technologies such as flash based surveys, to listening to communities, to mobile research, and more. During this presentation at ESOMAR September 2010, David Shanker, Global President at Ipsos Observer, presents a dynamic showcase of innovative consumer engagement methodologies and share specific case studies that highlight Ipsos' expertise.

Pain at the Pump

Wed, 06 Apr 2011 00:00:00 GMT

AdAge Article Published March 28, 2011 - America's discretionary income is under siege and it's only getting worse. According to Census data analyzed by Patchwork Nation, 140 million Americans live in counties where the average family income has decreased in the last 30 years. That's being exacerbated as pump prices rise, leading to consumer resolve to cut discretionary spending.

What Consumers Want From Brands Online

Wed, 02 Mar 2011 00:00:00 GMT

AdAge Article Published February 27, 2011 - Kara Williams has been a loyal Cheerios eater as long as she's eaten solid foods -- some 40 years or more. So when she saw the bright yellow logo float by on Facebook in a friend's news stream she was compelled to post on its wall. "Wow. Cheerios has a Facebook page. I eat them every day. Every. Day. Fave way to start the day!"