Ipsos Knowledge and Ideas

FYI: Catching The Tablet Wave

Mon, 07 May 2012 00:00:00 GMT

Last year we wondered what the future would hold for the tablet PC. Well, it is almost the middle of 2012 and the tablet PC is gaining more momentum. The majority of internet users now want to own one of these devices and a significant number plan to purchase one before the end of the year. Read this installment of our FYI (Free Year-round Insights) series, for a detailed examination of today's tablet market and whether last year's awareness levels have translated into strong purchase intention for 2012.

How The Great Recession Strengthened The American Woman

Mon, 23 Apr 2012 00:00:00 GMT

ForbesWoman Blog Published April 20, 2012 – The Great Recession has reshaped America in ways great and small, obvious and subtle. One of the most far-reaching yet underreported trends: economic uncertainty has solidified the leadership role of American women in the home, in the marketplace, and in American society as a whole, according to the latest data from Women, Power & Money, a study tracking the lives and lifestyles of American women.

Optimism Hits A One-Year High

Tue, 17 Apr 2012 00:00:00 GMT

MediaPost Blog Published April 18, 2012 – In this month's column featuring insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, we see that half of Affluents are now optimistic about the U.S. economy. As one of our research participants put it, when asked to describe his optimism about the economy: “I believe there are indicators that the economy is recovering... unemployment is falling slightly, the real estate market is improving, companies are beginning to offer raises, etc.”

Diversity Among Affluent Americans: The Underrepresentation of Hispanics and African-Americans Is Even More Marked in Upper Incomes

Mon, 16 Apr 2012 00:00:00 GMT

AdAge Affluency Blog Published April 4, 2012 – In this month's column featuring insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, we discuss the size and scope of diversity among Affluent Americans, which finds that 77% are non-Hispanic whites, and the three major ethnic minorities are roughly equal in size, each comprising 7-9% of the Affluent population.

Thought Starter: What Will Be The Next Tablet

Wed, 04 Apr 2012 00:00:00 GMT

Each January, the International Consumer Electronics Show (CES) opens in Las Vegas, offering a preview of products and new product announcements. Last year, the tablet was the hot ticket item at CES 2011, so what were this year's buzz products? Ipsos MediaCT's Kevin Thompson and Brian Cruikshank give you the inside scoop on CES 2012 and what this year's consumer electronics market looks like.

How Affluent Americans Feel About Income Inequality And Wealth Concentration

Tue, 27 Mar 2012 00:00:00 GMT

MediaPost Blog Published March 21, 2012 – In this month's column featuring insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, we shares the results of a new survey where we asked them how they feel about their growing collective affluence. The results are clear: for affluent Americans, issues of income inequality and wealth concentration are familiar, important, and quite polarizing.

Bloomberg: The Hays Advantage Podcast Discusses Value-Orientation

Thu, 22 Mar 2012 00:00:00 GMT

During this Bloomberg segment hosted by Kathleen Hays, Stephen Kraus, Chief Research & Insights Officer for Ipsos Mendelsohn, shares new research from the Mendelsohn Affluent Barometer Survey which covers the use of coupons among America's affluent.

The Disproportional Spending of the Affluent

Thu, 15 Mar 2012 00:00:00 GMT

AdAge Affluency Blog Published February 29, 2012 – In this month's column featuring insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, we reanalyze unpublished data from the Bureau of Labor Statistics' Consumer Expenditures Survey to detail the buying power of Affluent Americans across more than 140 different product and service categories.

Most Wealthy Americans Think U.S. Is Still In Recession

Thu, 15 Mar 2012 00:00:00 GMT

CNBC Article Published March 9, 2012 - This article features insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, including answers to questions exclusively for CNBC about private equity firms.

Data Points: Good Times, Bad Times

Thu, 15 Mar 2012 00:00:00 GMT

AdWeek Article Published March 7, 2012 - Americans still believe in themselves, their friends and family. But in areas further outside their control, like their jobs and the economy, optimism wanes, and along with it, consumer spending, found a new study by MediaVest and Ipsos Mendelsohn, 'Optimism in America'. But it's not all bad. While people saw their lives as average overall, one-third expected things to be great five years from now.