Ipsos Knowledge and Ideas

2012 Seattle Knowledge Summit

Tue, 15 May 2012 00:00:00 GMT

Ipsos just completed its 6th Annual Seattle Research Knowledge Summit during which we showcased collaborative tips, techniques and case studies to show you how you can bring together (what at first seem to be) disparate pieces of information to drive your brand and business. Proving that the whole is greater than the sum of the parts, these presentations will surely help you to chart the course to innovation.

Super Bowl Ads
Consumer Decision Journey
Voyage of a Start up
The Triangulation Journey

Taking Healthcare Market Research into the New Normal

Wed, 09 May 2012 00:00:00 GMT

The how and why of an online community are important to discuss and understand - because of the investment involved, there must be a return for the effort. Read this case study to learn how Ipsos managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.

Vantis Express Concept Winners 2012

Thu, 03 May 2012 00:00:00 GMT

Ipsos InnoQuest uses Vantis Express to monitor upwards of 150 newsworthy new non-CPG product and service launches per year.

We invite you to download some of the winning ideas from this past year. Vantis Express is an online, multi-client concept testing program that runs quarterly. Results are delivered in under three weeks, providing thorough demand, targeting, and messaging analysis for your next innovation initiative.

Store Brands Muscle In on National Brands' Comfort Zone

Wed, 02 May 2012 00:00:00 GMT

While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. Read our latest findings.

The Type 2 Diabetes Pandemic and the Race for the Optimal Treatment

Mon, 23 Apr 2012 00:00:00 GMT

Type II diabetes, a pathology associated with an unhealthy sedentary lifestyle, is spreading out of control across both industrialised and emerging countries. Download this paper to read more about the causes and the available treatments for this metabolic condition, as well as an up-todate evaluation of the global burden inflicted by this disease and the vast research effort by pharmaceutical and biotech companies.

Using Text Analytics to Bring Us Closer to Reality

Mon, 23 Apr 2012 00:00:00 GMT

Recent advances with text analytic software allow us to process and analyze verbatims from open-ended questions within a few short hours from the time the data are made available. Thereafter, data can be subjected to analytic techniques commonly used in market research and data mining. Read this new white paper to learn more about how to quantify and leverage open-ended questions to support your information learning objectives.

Market Research Meets Market Reality

Mon, 23 Apr 2012 00:00:00 GMT

As the pharmaceutical market has evolved at tremendous speed, so too have our measures for understanding physician’s preference for treatment options – but the same cannot be said of approaches for discounting preference share. Experience shows that the key to success here lies in a dynamic approach grounded in both market research and market reality. Learn more about understanding physicians' preference towards treatment choices by downloading this paper.

Striking at the Heart of Cancer

Mon, 23 Apr 2012 00:00:00 GMT

The treatment of cancer is a complicated field, involving the close cooperation of several medical disciplines, ranging from medical oncology to surgery, pathology, radiology, and now increasingly molecular biology. In the past few years, it has become increasingly important for medical oncologists to have a sound knowledge of the latest research relating to an ever-growing array of oncology biomarkers – and, crucially, the clinical implications thereof. Read more about biomarkers by downloading this white paper.

The Ipsos Bistro

Tue, 17 Apr 2012 00:00:00 GMT

Everyone in restaurant operations knows the key to financial growth in the industry is getting customers to visit your brand “one more time”. The strength of your brand is key in determining whether customers come one more or one less time. Therefore, knowing how to get customers to better connect with your brand is integral to growth and survival. Learn how to identify and track the key drivers of your market growth by joining us for a 3-part complimentary webinar series featuring senior experts from one of the world’s largest market research firms.

Johnson & Johnson's Social Conversation: Finding Your "Ways In"

Thu, 15 Mar 2012 00:00:00 GMT

MediaBizBloggers ARF Insights Article Published March 13, 2012 – Brands want to engage with customers through social media, but most have trouble figuring out how to begin. Johnson & Johnson turned to Ipsos to help them identify how they could enter the social media conversation in a way that people would find genuine and helpful. Read this Q+A case study to hear how we were able to use a research-based, consumer-centric approach to create an immersive and relevant program for Johnson & Johnson.