Ipsos Knowledge and Ideas

English is the Common Link for Employees Who Interact with People From Other Countries

Wed, 16 May 2012 00:00:00 GMT

A majority (67%) of global employees in 26 countries who say they work in a job that requires them to interact with people from other countries indicate the language used most often in those interactions is English. The poll was conducted in an online survey among 13,644 employees in 26 countries on behalf of Reuters News.

2012 Seattle Knowledge Summit

Tue, 15 May 2012 00:00:00 GMT

Ipsos just completed its 6th Annual Seattle Research Knowledge Summit during which we showcased collaborative tips, techniques and case studies to show you how you can bring together (what at first seem to be) disparate pieces of information to drive your brand and business. Proving that the whole is greater than the sum of the parts, these presentations will surely help you to chart the course to innovation.

Super Bowl Ads
Consumer Decision Journey
Voyage of a Start up
The Triangulation Journey

What if your ad goes viral?

Tue, 15 May 2012 00:00:00 GMT

Are there implications for a brand and/or media buy if an ad goes viral? The answer is yes! There is a point at which an ad runs the risk of higher and faster wear-out, defined as the point when use of that creative is no longer justified vs introducing a more effective alternative.

In this Interview With An Expert, Tara Beard-Knowland, Ipsos ASI Director, shares research-backed tips and insight to optimize your media buy.

Breaking Down the Silos: The Future Face of the Communications Industry

Tue, 15 May 2012 00:00:00 GMT

In this report, we explore the past, present, and future of the communications industry. The report is drawn from a group over 40 communications professionals that participated in a day-long session at the University of Ottawa discussing the impact of social media and citizen journalism on the industry as well as the changing role of the professional communicator.

Thought Starter: Market Research You'll LUV

Thu, 10 May 2012 00:00:00 GMT

Read this Q+A transcript featuring insights from Southwest Airline's Customer Insights Senior Manager who shares how SWA measures, models and manages customer information and research to drive better business results.

Taking Healthcare Market Research into the New Normal

Wed, 09 May 2012 00:00:00 GMT

The how and why of an online community are important to discuss and understand - because of the investment involved, there must be a return for the effort. Read this case study to learn how Ipsos managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.

FYI: Catching The Tablet Wave

Mon, 07 May 2012 00:00:00 GMT

Last year we wondered what the future would hold for the tablet PC. Well, it is almost the middle of 2012 and the tablet PC is gaining more momentum. The majority of internet users now want to own one of these devices and a significant number plan to purchase one before the end of the year. Read this installment of our FYI (Free Year-round Insights) series, for a detailed examination of today's tablet market and whether last year's awareness levels have translated into strong purchase intention for 2012.

Vantis Express Concept Winners 2012

Thu, 03 May 2012 00:00:00 GMT

Ipsos InnoQuest uses Vantis Express to monitor upwards of 150 newsworthy new non-CPG product and service launches per year.

We invite you to download some of the winning ideas from this past year. Vantis Express is an online, multi-client concept testing program that runs quarterly. Results are delivered in under three weeks, providing thorough demand, targeting, and messaging analysis for your next innovation initiative.

Store Brands Muscle In on National Brands' Comfort Zone

Wed, 02 May 2012 00:00:00 GMT

While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. Read our latest findings.

One in Seven (14%) Global Citizens Believe End of the World is Coming in Their Lifetime

Tue, 01 May 2012 00:00:00 GMT

One in seven (14%) global citizens agree ‘the world will come to an end during my lifetime,’ according to a new poll by global research company Ipsos on behalf of Reuters News. One in ten (10%) believe ‘the Mayan calendar, which some say ‘ends’ in 2012, marks the end of the world’ and another one in ten (8%) admit they ‘have been experiencing anxiety or fear because the world is going to end in 2012.’ The poll was conducted among 16,262 adults in 21 countries.